Greg Reser is a Metadata Specialist at the University of California, San Diego Library where he has worked since 1997.

Trained as an image cataloger and database maintenance manager for the Library's slide/digital image collection, Greg now works as an analyst for the Digital Object Metadata Management unit which provides mapping between metadata formats, functional specifications for the UCSD Libraries' DAMS, object specifications for migrating data to the DAMS, consultation on metadata creation for digitization projects, and development of digital preservation metadata. Greg is president of the VRA Southern California Chapter, member of the VRA Data Standards Committee, and chair of the VRA Embedded Metadata working Group.

For the past 4 years Greg has been investigating how embedded metadata might be useful in cultural heritage images. He has developed two tools with the goal of making embedded metadata useful and practical: the VRA custom info panel for Adobe Photoshop and Bridge and a companion export-import JavaScript plugin for Bridge. Greg's latest project is building a custom info panel that supports the use of linked open data.