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PLUS Packs introduce a universal licensing standard for a streamlined form of image licensing. With licensors of all sizes worldwide offering the same conveniently standardized, numbered packages, Rights Managed image licensing will be easier than ever.

The PLUS Pack system offers advantages to everyone involved in the licensing process. Image distributors and image creators benefit by providing customers with a versatile system of licensing options that also maintains their ability to effectively manage rights. For customers, PLUS Packs offer the flexibility of broadly defined licenses in a form that is simple, straightforward and transparent. More

Following is a summary of the Packs. Please go to the PLUS Standards Library to download detailed specifications of the licensing parameters.

PLUS Packs
PLUS Pack Name (PLUS ID) Description License Parameters
Print Advertising (PAPA) Use in any print advertising in a magazine, newspaper, directory, insert or program. Applies to a specified end user product or service. Duration, PLUS Region, Region Constraints, PLUS Industry, End User, Product or Service Name, License Start Date
Display Advertising (PADA) Use in any display intended for advertising or promotional purposes including billboard, banner, transit ad, trade show and store poster. Applies to a specified end user product or service. Duration, PLUS Region, Region Constraints, PLUS Industry, End User, Product or Service Name, License Start Date
Marketing Materials (PAMM) Use in any marketing materials distributed to a targeted audience. Includes use in printed brochure, catalog, annual report, public relations and sales material. Also includes electronic (PDF) versions of the original printed uses. Applies to a specified end user product or service. Duration, PLUS Region, Region Constraints, PLUS Industry, End User, Product or Service Name, License Start Date
Point of Purchase (PPOP) Use in any point of purchase media including shelf talker, table tent and counter card. Applies to a specified end user product or service. Duration, PLUS Region, Region Constraints, PLUS Industry, End User, Product or Service Name, License Start Date
Web and Electronic Advertising (PAWE) Use in any web and electronic media for advertising and promotional purposes including website, web banner ad, promotional email and mobile ad. Applies to a specified end user product or service. Duration, PLUS Region, Region Constraints, PLUS Industry, End User, Product or Service Name, License Start Date
Book Interior - One Edition, Printed (PBIP) Use on an interior page of a textbook, trade, retail, custom or reference book. Applies to a single edition of a book in printed formats. Includes use in hardcover, paperback, compendium and bind-up. Allows reproduction of page for promotional purposes. Duration, PLUS Region, Region Constraints, End User, Product or Service Name, License Start Date
Book Interior - One Edition, All Formats (PBIO) Use on an interior page of a textbook, trade, retail, custom or reference book. Applies to a single edition of a book in all printed and web formats. Includes use in hardcover, paperback, compendium, bind-up, e-book and password-protected website. Allows reproduction of page for promotional purposes. Duration, PLUS Region, Region Constraints, End User, Product or Service Name, License Start Date
Book Interior - All Editions, All Formats (PBIA) Use on an interior page of a textbook, trade, retail, custom or reference book. Applies to all editions of a book in all printed, web and electronic formats. Includes use in hardcover, paperback, compendium, bind-up, CD/DVD, e-book and password-protected website. Allows reproduction of page for promotional purposes. Duration, PLUS Region, Region Constraints, End User, Product or Service Name, License Start Date
Book Cover - One Edition, Printed (PBCP) Use on the cover of a textbook, trade, retail, custom or reference book. Applies to a single edition of a book in printed formats. Includes use in hardcover, paperback, compendium and bind-up. Allows reproduction of cover for promotional purposes. Duration, PLUS Region, Region Constraints, End User, Product or Service Name, License Start Date
Book Cover - One Edition, All Formats (PBCO) Use on the cover of a textbook, trade, retail, custom or reference book. Applies to a single edition of a book in all printed and web formats. Includes use in hardcover, paperback, compendium, bind-up, e-book and password-protected website. Allows reproduction of cover for promotional purposes. Duration, PLUS Region, Region Constraints, End User, Product or Service Name, License Start Date
Book Cover - All Editions, All Formats (PBCA) Use on the cover of a textbook, trade, retail, custom or reference book. Applies to all editions of a book in all printed, web and electronic formats. Includes use in hardcover, paperback, compendium, bind-up, CD/DVD, e-book and password-protected website. Allows reproduction of cover for promotional purposes. Duration, PLUS Region, Region Constraints, End User, Product or Service Name, License Start Date
Periodical Interior - One Issue (PPIO) Use on an interior page of a magazine, newspaper or journal. Applies to a single printed issue of a periodical. Includes distribution of same issue on publisher's website. Allows reproduction of page for promotional purposes. Duration, PLUS Region, Region Constraints, End User, Product or Service Name, License Start Date
Periodical Cover - One Issue (PPCO) Use on the cover of a magazine, newspaper or journal. Applies to a single printed issue of a periodical. Includes distribution of same issue on publisher's website. Allows reproduction of cover for promotional purposes. Duration, PLUS Region, Region Constraints, End User, Product or Service Name, License Start Date
Web and Electronic Editorial (PEWE) Use for editorial purposes in any web and electronic media. Applies to a single issue or edition of an editorial use. Includes use in e-book, website and CD/DVD. Duration, PLUS Region, Region Constraints, End User, Product or Service Name, License Start Date
Internal Company (PICO) Use in any media intended for internal business purposes including internal presentation, newsletter, brochure, intranet and video. Applies to a specified end user. Duration, PLUS Region, Region Constraints, End User, License Start Date
Comp Use (PCOM) Use restricted to reproduction in design prototypes for advertisements or publications, for internal business review only. Limited to prototype use only. Image may not be displayed or distributed to the public. Duration, End User, License Start Date
Internal Review (PICR) Use restricted to internal business review for inspection and/or editing purposes only. Excludes reproduction in comps or other design prototypes. No reproduction, distribution or other use of the image. Duration, End User, License Start Date
Personal Display (PERS) Use for personal display purposes only. Excludes commercial and editorial use. No reproduction allowed. End User, License Start Date
PLUS (Rights Ready) Packs
PLUS Pack Name (PLUS ID) Description License Parameters
Print Ad or Display (PRAD) Use in any print advertising, display or billboard intended for commercial or promotional purposes. Also includes use in any tradeshow panel, in-store display or décor. Duration, PLUS Region, Region Constraints, PLUS Industry, End User, Product or Service Name, License Start Date
Printed Marketing Materials or Product/Packaging (PRMP) Use in any brochure or other printed material – including direct mail, public relations or sales material* – distributed to a targeted audience for commercial or promotional purposes. Also includes use in any retail product or product packaging. * Includes electronic version of finished piece (e.g., PDF). Duration, PLUS Region, Region Constraints, PLUS Industry, End User, Product or Service Name, License Start Date
Web or Electronic or Broadcast - Commercial (PRWC) Use in any web, electronic or broadcast media - including internet, email, mobile devices, television or presentation software - intended for commercial or promotional purposes. Also includes use in any film, video or theatrical production. Duration, PLUS Region, Region Constraints, End User, Product or Service Name, License Start Date
All Commercial Use (PRCU) Use in any medium intended for advertising and other commercial or promotional purposes. Duration, PLUS Region, Region Constraints, PLUS Industry, End User, Product or Service Name, License Start Date
Editorial Front Cover (PREC) Use on the front cover of a magazine, newspaper, book or other printed material not intended for commercial or promotional purposes. Use applies to a single issue or edition and all reprints or printed versions of the original use. Image may only be used on the front cover of the publication. Duration, PLUS Region, Region Constraints, End User, Product or Service Name, License Start Date
Editorial Inside Placement or Back Cover (PREI) Use inside or on back cover of a magazine, newspaper, book or other printed material not intended for commercial or promotional purposes. Use applies to a single issue or edition and all reprints or printed versions of the original use. Image may be used anywhere other than the front cover of the publication. Duration, PLUS Region, Region Constraints, End User, Product or Service Name, License Start Date
Web or Electronic or Broadcast - Editorial (PREW) Use in web, electronic or broadcast media – including internet, mobile devices, television or film – not intended for commercial or promotional purposes. Use applies to a single edition, issue or program and all copies or versions of the original use appearing in electronic or broadcast format. Duration, PLUS Region, Region Constraints, End User, Product or Service Name, License Start Date
Internal Company (PRCO) Use in any medium intended for internal company use. Duration, PLUS Region, Region Constraints, End User, License Start Date