| Term........................... |
Above the Line |
PGID#..........10790001 0100 |
| In the Context of........... |
Advertising |
Term Type....Facet |
| Also See In Context of... |
Production
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| Note............................... |
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| Definition........................ |
Budget term denoting the traditional five advertising uses for which commission is paid to advertising agents. They include: press, TV, radio, cinema and outdoor. |
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| Additional Info............... |
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| Term In Use................. |
"The above the line advertising budget will include press, TV and radio." |
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| Variations...................... |
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| Plural............................ |
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Note: Synonyms, antonyms & related terms coming soon
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| PLUS Usability Rank....... |
None |
| Preferred Term.............. |
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